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Strata Media Kit

Sep 14, 2024
Colors
The colour pallette includes three key colours groups: sand, marengo and terracotta.
The main colours are  ,     and   - they are used accross the key brand materials and are sutable for the third party use. 
Light and accent colours demonstrated in the pallette can also be used accross marketing materials, bur are not recommended for a third party use.
SAND
marengo
terracotta
additional
light
hex
cmyk
FFF7ED
0 5 0 0
hex
cmyk
778B91
20 5 0 40
hex
cmyk
DF896D
0 40 50 0
hex
cmyk
FFFFFF
0 0 0 0
medium
hex
cmyk
FFEAC1
0 5 25 0
hex
cmyk
526971
25 5 0 50
hex
cmyk
BC512F
0 60 75 25
hex
cmyk
EBEBEB
0 0 0 10
heavy
hex
cmyk
F2CE85
0 15 45 5
hex
cmyk
273F46
45 19 0 65
hex
cmyk
5A2514
0 60 80 65
hex
cmyk
323232
0 0 0 80
Logotype

The strata logo is composed of icon and wordmark and is primarily used in a side-by-side lockup. Here you can see all the core colour combinations for logo and background.

it’s possible to use one of these colour combinations, but the  terracota + sand is the preferred combination for a third party use.

Always aim to use the full logo with wordmark in all third party applications.

Download the logo pack
Fonts

We use two typefaces. PP Mori (Semibold weight) for titles and headlines Outfit (Regular weight) for subheaders, body and everything else.

h1
PP Mori  Semibold
Come visit
The Stratasphere @EthCC
h2
Outfit Regular
Strata combines ZK + Rollups on bitcoin to bring expressivity, privacy and scalability to freedom money.
h3
Outfit Regular
Bitcoin has a fixed supply of 21 million to ensure scarcity, permissionless access allowing anyone to use it without approval, and decentralization to prevent censorship. These immutable features protect individual autonomy and financial sovereignty, which are often compromised in centralized monetary systems. Bitcoin’s unwavering commitment to these properties has set it apart from other attempts to create digital money.
Pattern

Patterns can overlap to create different variations. Each of the three elements can be used separately as minimalist graphics. Larger square compositions can serve as independent illustrative graphics.

1 fragment
2 fragment
Basic pattern
Composite pattern
Example of use
Come visit
The Stratasphere @EthCC
Forging
endgame money
Endgame for money
Strata combines ZK + Rollups on bitcoin to bring expressivity, privacy and scalability to freedom money.

Relevant articles

Strata Devnet is now live & open-source!
Marking Strata’s first milestone in the quest for endgame money.
Oct 7, 2024
–
3
min read
Endgame money
Strata’s vision: endgame money, made in bitcoin.
Oct 1, 2024
–
6
min read
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Strata, 2024
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Bitcoin established key attributes of endgame money.
Bitcoin has a fixed supply of 21 million to ensure scarcity, permissionless access allowing anyone to use it without approval, and decentralization to prevent censorship. These immutable features protect individual autonomy and financial sovereignty, which are often compromised in centralized monetary systems. Bitcoin’s unwavering commitment to these properties has set it apart from other attempts to create digital money.
Unfortunately, when BTC is used in trusted services, these properties of endgame money are lost.
As bitcoin scales to global adoption, so has the use of services for payments, custody, finance and other applications. However, relying on intermediaries reintroduces trust, undermining bitcoin’s core principles of scarcity, self-sovereignty, censorship resistance, and decentralization. This reliance compromises the freedom and control that bitcoin was designed to provide.
Strata is a protocol which solves this problem by replacing trust in intermediaries with verification of zero-knowledge (ZK) proofs.
Zero-knowledge (ZK) proofs are a cryptographic method to verify the correctness of a statement without trusting parties that generate these proofs. This means an application using BTC does not have to be trusted to act in a certain way. Instead, it can cryptographically prove it acted correctly. These proofs can subsequently be verified by bitcoin. This marks a shift from a world where we trust services to "not be evil" to one where we verify them not being evil.
Verifying ZK proofs on bitcoin with Strata is scalable, flexible, trust-minimized and requires no changes to bitcoin.
Nearly any existing feature, service or application can be re-built, using ZK, to prove the properties of bitcoin have been respected. A proof can be used to:
- Prove no more than 21,000,000 BTC were ever created.
- Prove a user’s funds cannot be stolen nor censored.
- Prove a transaction is valid while keeping the contents of it private.
- Prove bitcoin was not rehypothecated nor fractionally reserved.

ZK proofs give the freedom to build a global and scalable monetary system on-top of bitcoin without the attributes of bitcoin as endgame money being violated.
Verifying ZK proofs on bitcoin enables the remaining attributes of endgame money.
Endgame money is the ultimate expression of freedom. It’s a system where anyone, anywhere, can decide how they use their money, and that choice is enforced immutably and transparently. It’s opt-in, never forced, and resistant to manipulation by any authority. It scales to meet the needs of the entire world, offering the flexibility to express any use case while maintaining integrity. Bitcoin gave us the best store of value, and combined with verifiable computation, it will become endgame money for the world.